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My pup carries this thing around like it’s her most prized possession—the shape fits her mouth just right and she’s obsessed with the squeak. It’s held up through a week of hardcore tugging sessions, which is more than I can say for most toys we’ve tried. The hearts on it are a cute touch, too.

The little squeaker inside is perfectly placed—my pup finds it in seconds and goes wild every time. It’s held up through a month of daily tug-of-war without a single tear, which says a lot for a plush toy.

My dog carries this heart toy everywhere since it showed up, and it's already survived a week of her toughest tug sessions. The shape is perfect for her to grip and shake, and I love that the design fits the whole "pets run the house" vibe.